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Is Your IT Strategically (Mis)Aligned?
In the past five years alone, there’s been a dramatic shift in how organizations view their IT department. “Help desk” and “tech support” were once the go-to terms used to describe the group but no...
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Business Decisions Lie in the Heart, Not the Numbers
Researchers say that 80 percent of all the data that exists today didn’t exist three years ago. Businesses can now hold, and often do hold, a phenomenal amount of information about their customers than...
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3 Ways Nonprofits Can Engage Millennials
When targeting millennials, many nonprofits focus on the best ways to reach them in a changing media landscape with the end goal of increasing donations. But tapping the potential within this audience...
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The Paradox of Personalization in B2B Marketing
Just when we’ve convinced the organization that the key to our marketing communication success is personalized content, new research from CEB highlights that we actually may be doing more harm than...
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7 Proven Ways to Drive Content Engagement
“Content is where I expect the real money will be made on the Internet, just as it was in broadcasting,” said Microsoft Co-founder Bill Gates in his 1996 essay titled “Content Is King.” This has been a...
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Know This Now: 6 Emerging B2B Marketing Trends in 2015
Have you heard? Leonard Nimoy died, Princess Charlotte was born, Beck won Album of the Year, Apple Watch launched, CVS bought Target’s pharmacy business, Gap said it will close 175 stores, Fitbit...
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Balancing Purpose and Profit in Today’s Marketplace
In today’s world, companies are increasingly held to a higher standard. Businesses are expected to not only provide reliable, affordable products and services but also a sustainable solution for their...
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A Revolution Is in Progress: Sorry for the Inconvenience
We are in the midst of a dramatic marketing shift. Even digital marketers don’t consider themselves highly proficient in digital (more than 50 percent state that). Our world is multi-device,...
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Why Ethical Brands Must Engage More: Millennials
Smartphones in hand, they look up reviews of the bar before daring step foot inside – then they take a selfie while ordering the cocktail of the moment. A notification comes in while they’re surfing;...
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Marketing in the Era of the Internet of Things
Thirteen billion “things” are currently connected by digital sensors and transmitters. That number is projected to grow to 39 billion by 2020. The expected impact on the global economy by 2025: $6.2...
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